Exhibition stand OSMO | Bau 2019
OSMO | Bau 2019 | Munich | 138 sqm + 90 sqm
Osmo stands for more than 140 years of passion for wood and paint. This combination of high-quality wood products and the extremely wide range of wood coating systems was to be brought to life at the trade fair. This was achieved by means of a market hall concept in which product presentations at individual market stands ideally complemented live presentations with an experiential character. The stand was entered through a "colour portal" that depicted the company's core competence: Wood meets colour. In addition to the standard colour shades, Osmo also supplies an infinite variety of RAL, NCS and special colour shades on request. On the lower level of the two-storey stand, the individual market stalls awaited the visitor, where the company's entire range of products and services from the areas of wood and paint for professional craftsmen and do-it-yourselfers was on display. The product demonstrations also took place in the lower area, where the focus was on creative design in addition to detailed tips on the handling and use of the products. Via a staircase, which attracted a lot of attention with its two-colour surface design, visitors reached the upper floor, which was a communication area entirely dedicated to personal discussions and offered space for taking a break from the stress of the trade fair. At Bau 2019, the communication area was located on the upper floor of the trade fair stand for the first time on the advice of Schendel & Pawlaczyk. While the company was initially somewhat sceptical about this, it turned out during the course of the trade fair that this approach worked very well.
Martina Brüffer, Marketing Manager Osmo: "As a manufacturer of high-quality products, we expect this quality to be reflected on the stand. Schendel & Pawlaczyk was able to fully meet our expectations in this respect. The coordination between the S&P project team, a carpenter commissioned by us and Osmo also worked out excellently.
VISITORS FROM ALL OVER THE WORLD
Osmo, which sells its products through around 2,500 specialist dealers in Germany and in more than 60 countries worldwide, had invited partners from 28 nations to its Warendorf location for two days on the occasion of the trade fair. From there, the company went directly to "Bau" in Munich. "We proudly presented the stand to our partners and dealers and received great feedback from them," says Martina Brüffer and draws a positive conclusion: "We are extremely satisfied and look back on a successful trade fair.
